Many voices around the world recognise that the mainstream extractive agrifood system is no longer viable to ensure the future of the planet and humanity. Hunger, obesity, non-communicable diseases, waste, processed food, ignorance, exclusion and inequality are all on the menu of today’s food system. The dominant claim to keep producing more food to feed the world is only making these problems bigger. Meanwhile, issues such as the right to food, food sovereignty, soil regeneration, ecosystem restoration, climate adaptation, social inclusion, pleasure, flavour, cultural recognition and urban-rural connections are starting to be discussed more and more in our societies. From seed to stomach -and back to the land- the world is experiencing a new public awareness and excellent opportunities for the development of market solutions, products and services investing in food knowledge. With the sharing economy and open technologies catalysing this transition, a whole new scenario for the food economy is emerging. This is enriched by new business models around the areas of organic agriculture, supply chains, sustainable public procurement, transparency and market education.